Social media

Three posts.
Three strategies.

Campaign posts in feed style. Each one is a mock-up for this assignment — no real accounts exist.

Campaign feed · 3 posts

Meet. Explain.
Mobilise.

Three feed-style posts, each using a different persuasive strategy: build trust in the team, explain a policy with evidence, then create urgency to vote.

ussr_partyUnited School Socialist Republic
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Instagram post introducing the USSR team: Kamran, Jay and Caleb

ussr_party Meet your team. Kamran, Jay and Caleb are three Year 9 students with one plan: make student government visible, open and useful. Swipe through the policies, then number every box on Friday.

Strategy 1 · Ethos — introduce the team

ussr_partyUnited School Socialist Republic
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X post explaining the Open Budget policy

ussr_party Your council spends your money. You should be able to see it. Open Budget means a one-page report every term: what came in, what went out, what it paid for. Policy 1 of 4. #OpenBudget

Strategy 2 · Logos — explain a policy with evidence

ussr_partyUnited School Socialist Republic
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TikTok reminder post: polls close Friday, number every box, put USSR 1

ussr_party Friday. Number every box. Put USSR 1. Then tag one person who still hasn’t decided. Polls close before you know it. #Vote1USSR

Strategy 3 · Pathos + urgency — get out the vote

Feed-style mock-ups created for the assignment. Engagement numbers and accounts are invented.

Why it works

How social media
shapes a campaign.

Social media does not just deliver information. It decides who sees it, how often, and in what frame.

Reach

A post can reach students who were absent from assembly or missed the noticeboard. Campaigns use multiple platforms because different students use different apps.

Repetition

Seeing the same slogan, logo and four policies across Instagram, TikTok and X makes them familiar. Familiarity can feel like credibility, even before someone reads the detail.

Framing

The choice of image, caption and statistic tells people what the election is about. Our posts frame it around transparency, fairness and belonging rather than personality attacks.

Call to action

Awareness is not a vote. The final post gives a clear, timed instruction: number every box and put USSR 1 before Friday. That is how a campaign turns attention into action.

Preview gallery

Fake social pages.

Mock-up pages created for this assignment. Click any screenshot to open the placeholder page.

Spread the word.

Share the how-to-vote card with your classmates and make sure every student votes.